Jorge Martinez

Jorge Martinez, a 29-year veteran of the public relations and marketing fields, is the senior regional communications lead for Florida Blue where he leads all communications activities for the South Florida region of the state’s Blue Cross Blue Shield plan. He oversees the enterprise’s hyper-local communications strategy in eight counties in South Florida working closely with the market president and other senior executives to provide communications counsel, strategy and tactics.

Prior to joining Florida Blue in 2020, Martinez was a principal with The Conroy Martinez Group and served as Executive Vice President overseeing the firm’s integrated communications services to clients. He was with the firm for 24 years overseeing award-winning communications campaigns for regional, national and international clients in the corporate, retail, financial, real estate, travel, entertainment, consumer products and health care fields.